We were approached by TMA (UK) to produce an annual guide for the association including a full directory of their members and sponsors. The brief was to create an attractive, functional, cost effective guide which was easy to navigate. The guide formed the bases of the UK brand style, created by building on and enhancing the existing logo and website. Following the success of this project we were asked to produce various TMA (UK) collateral in the new style resulting in a more professional image and increased brand recognition.